JBA – Culture + Values
The aim of this video was to give potential talent a feel for the company culture and help them imagine themselves working at JBA. To do this we interviewed current staff to get their honest thoughts about what it’s like working at JBA the people, environment and career opportunities.
Authenticity of the message was important so we showed the ‘behind the scenes’ of the shoot to remind the audience these were real people with real experiences of working at JBA. The video was shared on their social media channels and through their existing staff networks.